Social Networking Blog

Guy Clapperton on the evolving new media

When social media goes wrong

A great post from Jeremiah Owyang of Forrester Research outlines what can happen if your social media strategy goes wrong. He’s criticised by one commentator because he’s too uncritical, which is another element of what can go wrong on a blog – clearly, to me, he’s expressing an opinion and yes, it’s a positive one about the agencies that can set your strategy right if there’s a problem. Personally I think that’s a fair view to take.

Of course, better to get it right in the first place and that’s what I’m going to put into my book, which I’m starting to write on Monday. Which is a little scary, but there you are!

I’ll let you know how I get on.


March 14, 2009 - Posted by | Social media howlers

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