Social Networking Blog

Guy Clapperton on the evolving new media

Think your media agency is networked web 2.0 brilliance?

Then you may have to think again. There’s been a slew of people claiming they’re the greatest, they’re the best and they’ve been checked out by ZDNet so they must be superb web agencies of late. Well, yeah, up to a point you must.

Until, that is, the woman who wrote the original blog on which you were basing your claims responds. And points out that at no stage did she offer any endorsement whatsoever.

PRs, selectively using phrases and distorting the meaning so that someone gets a bit of spin. Imagine.

The real surprise is that a journalist wasn’t expecting precisely this.

Advertisements

March 23, 2009 - Posted by | Social media howlers | , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: