Social Networking Blog

Guy Clapperton on the evolving new media

Think your media agency is networked web 2.0 brilliance?

Then you may have to think again. There’s been a slew of people claiming they’re the greatest, they’re the best and they’ve been checked out by ZDNet so they must be superb web agencies of late. Well, yeah, up to a point you must.

Until, that is, the woman who wrote the original blog on which you were basing your claims responds. And points out that at no stage did she offer any endorsement whatsoever.

PRs, selectively using phrases and distorting the meaning so that someone gets a bit of spin. Imagine.

The real surprise is that a journalist wasn’t expecting precisely this.


March 23, 2009 - Posted by | Social media howlers | , , , ,

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