Social Networking Blog

Guy Clapperton on the evolving new media

Social Networking makes you more productive

Facebook, Inc.
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I’ve had a feeling about this for some time. And now there’s actual evidence to suggest social networking makes you more productive. Visiting Twitter, Facebook, YouTube et al actually makes you a better worker.

Some of us have been saying this sort of thing for years. As long ago as the mid-nineties, when I signed up to something called Cix (still going, a very early social networking thing before the term was invented) once I’d gone freelance I noticed that if I had some human contact, albeit through a keyboard,  I was happier, more motivated and therefore more productive.

This is exactly what services like Twitter offer, particularly to the self-employed or remote working community. I’ve been stunned – often – to read about people banning their staff from its use, missing the point that having pointless conversations about last night’s telly is part of the process, not something that distracts from it.

And now it’s official. There’s evidence. I’m not surprised in the slightest.

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April 2, 2009 - Posted by | social media trends | , , , , , , , ,

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