Social Networking Blog

Guy Clapperton on the evolving new media

News anchors at war

This is one of those examples of what can go wrong in social media even when you’re not using it. The following is a video clip of an American news programme – keep watching and wait and see what happens when the interview appears to be over (it’s only a couple of minutes in total).

This is decidedly not the sort of thing you want on YouTube if it involves your company.


April 14, 2009 Posted by | Social media howlers | , , , , | Leave a comment

Working for free

Since I mentioned on this blog and elsewhere a while ago that I’d been commissioned to write a book on social networking a number of people have asked me to speak at events. This is of course most kind – until you gather than a handful expect you to appear at their shindig, for which they’re expecting an income, for nothing.

It’s a minority of course, but if you’re one of them do have a look at this video…

April 14, 2009 Posted by | Social media howlers | , , , , , , , , | Leave a comment

Social Networking makes you more productive

Facebook, Inc.
Image via Wikipedia

I’ve had a feeling about this for some time. And now there’s actual evidence to suggest social networking makes you more productive. Visiting Twitter, Facebook, YouTube et al actually makes you a better worker.

Some of us have been saying this sort of thing for years. As long ago as the mid-nineties, when I signed up to something called Cix (still going, a very early social networking thing before the term was invented) once I’d gone freelance I noticed that if I had some human contact, albeit through a keyboard,  I was happier, more motivated and therefore more productive.

This is exactly what services like Twitter offer, particularly to the self-employed or remote working community. I’ve been stunned – often – to read about people banning their staff from its use, missing the point that having pointless conversations about last night’s telly is part of the process, not something that distracts from it.

And now it’s official. There’s evidence. I’m not surprised in the slightest.

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April 2, 2009 Posted by | social media trends | , , , , , , , , | Leave a comment

Has this been free for too long?

One of the odder elements of social media is that we’re becoming so accustomed to getting so much for free. There was outrage the other week when YouTube dared suggest music videos should be chargeable. Now the same people are going to separate out premium content from the ordinary stuff.

It’s going to make things clearer for the end user of course; what’s bewildering to me is why we expect so much for free in the first place. Blogs, newspapers, loads of content are all on the Web free of charge. Many videos and entertainments on YouTube are there for you to help yourself. I’m writing this blog in the hope that it’ll draw attention to my book when it comes out in October by all means, but for no direct payment.

Social media is slowly training all of us to expect loads of stuff for nothing. Hopefully the YouTube move will be the first stage of nudging us towards paying for at least some of it – or else why will future content creators bother uploading?

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March 30, 2009 Posted by | Uncategorized | , , , , , | 3 Comments

The New Rules for social networking at work

My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

So I’m presenting at a Twitter-themed event the other week, and someone asks me what the rules are in social networking and how they can control someone who’s posting crazy things about their own employer online. So I have a think about the new rules in this odd new environment…

1. If you’re sitting at your computer but on Twitter, it doesn’t count as if you’re at work. Otherwise you’d have to be a complete idiot to come out with half the stuff I read on people’s Tweets.

2. It’s OK, the fact that your contract of employment says you mustn’t bring the company into disrepute doesn’t count in Cyberspace. It must be true or else people wouldn’t come up with half the stuff (etc. as above).

3. Starting a Facebook site called [Nameofmyemployer]sucks is a fine idea and won’t get you into trouble.

4. If your employer doesn’t have his or her own blog or Twitter feed, use the company logo as your avatar. It’ll be fine.

5. If your premises are open to the public, start a Facebook group about when you get a celebrity come in through the door, particularly if it’s a regular thing. Whatever they say, they love it when unexpected photographers turn up really.

6. Some people will tell you the laws of libel apply in Cyberspace just like anywhere else. Some people are just killjoys.

7. If you’re working on an exciting development for your boss, go ahead and Tweet it, Facebook it and everything, months before the official unveling is due. They love the enthusiasm and never mind their PR schedule going to hell in a handbasket.

8. If you go for a job interview and get the job, always go on Twitter and say the entire panel had halitosis and you don’t want to work for their stinking company in the first place. They never go online and you won’t be sacked before you get there. Much.

9. If you’re going in front of the press, do some practice interviews. Video them for future reference, warts and all. Then sling them onto YouTube. [I know someone who does that with his media training sessions. And no, it’s not me!]

10., dedicated to seeing who’s swearing the most on Twitter, is a challenge to which everyone should devote their lunch break. Always mention the company name.

There, just ignore that lot and it’ll be a start.

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March 23, 2009 Posted by | Social media howlers | , , , , , , , , , , , , | Leave a comment